Marketing in the News: Almond Breeze jabs at AI-generated slop with the Jonas Brothers
Marketing in the News: Almond Breeze jabs at AI-generated slop with the Jonas Brothers Firstly, I’d like to say that I am a fan of the Jonas Brothers and have been since I was a kid. Secondly, my family is all lactose intolerant, and so the presence of Almond Breeze or Silk soy milk has been a staple in my childhood. The article discusses how the brothers cleverly promoted Almond Breeze milk while poking fun at wonky AI-generated advertisements. The brothers were directly involved in the development of the content. The advertisement starts off with overzealous agents pitching the brothers the idea of drinking Almond Breeze in space or a shirtless perfume ad, and lastly as milk men riding a horse-shaped almond. Almond Breeze and the Jonas Brothers have joined the group of marketers making fun of and scrutinizing the use of AI by other marketing companies as part of their advertising message. Almond Breeze jabs at AI-generated slop with the Jonas Brothers | Marketing Dive The marke...